All services

Instagram and Facebook ads

Ads people stop to watch, because we test several versions and put your budget on the one that does best.

What do you sell?

What your customer sees
feed.Scrolling at lunch
What you see
Your ads this weekExample week

People who stopped for 3 seconds

Budget per day
People who clicked

Shows up once the budget is on the best version.

We also choose who sees your ads, keep the spend within your budget and tell you every week what worked.

Your part is a photo and a line about what you sell. We make the videos.

The ad platform's report

CTR (link click-through rate)2.31%
CPM (cost per 1,000 impressions)$7.80
Frequency1.9
Hook rate (3-second views)31%
Best ad setVideo 2

Your note this week

  • The note appears here.

Your customers are on Facebook and Instagram, but most scroll past an ad within seconds, and every view costs money.

These numbers come from large studies.

56.9%

of internet users worldwide used Facebook in the past month.

And 55.1% used Instagram, so your customers are most likely already there.

How our ads helpOne budget covers both apps, so you don't have to pick one.

GWI survey of internet users aged 16 and over, Q2 2025 · DataReportal, Digital 2026 Global Overview Report · October 2025

24.42%

of the times a video ad is shown on Facebook or Instagram, people watch past 3 seconds.

Roughly three in four scroll past before the ad can say anything.

How our ads helpNobody has to guess what makes your customers stop: how they scroll tells us.

Billo, Video ad hook rate benchmarks · 80,069 Meta video ads with a sales goal, July to December 2025 · May 2026

$0.60

is the average cost of one click on a Facebook ad that sends people to a website.

On average each click costs about $0.60, so a version nobody clicks is budget spent on nothing.

How our ads helpWe check every week, so a weak version doesn't keep spending for a month.

WordStream by LocaliQ, Facebook Ads Benchmarks 2026 · 1,892 US campaigns, April 2025 to June 2026 · September 2026

Real project

The ads of a subscription business we built and run

We run the Instagram and Facebook ads of our own subscription business, so the testing and weekly checks on this page were tried with our own money first.

What we built

  • Different versions of the sales page tested, judged by who actually paid, with a check that the winner is not luck
  • Every sale counted once and tied to the ad that brought it
  • A weekly view of what the ads cost next to how many new customers paid
See how we tie each sale to its ad →
Average ad1.93%click rate
Our ads2.74%click rate
45%of viewers watched our best video past 3 seconds
28videos tested across 14 campaigns
153,000times our ads were shown

Source: our Meta Ads account, June to October 2026. Average: WordStream by LocaliQ, Facebook Ads Benchmarks 2026.

Want to see what your ads could look like? Tell us what you sell →