70%
of US adults use Facebook, and 51% use Instagram.
Only YouTube is used by more people, so these are the places to be seen.
How our planner helpsEach post is made in the size each network needs, starting with Instagram and Facebook.
Pew Research Center, social media use · 5,511 US adults · survey January to June 2026, published October 2026
5×
more likes, comments and shares per post for accounts that posted in at least 20 of 26 weeks.
Compared with accounts that posted in 4 weeks or fewer.
How our planner helpsYour account keeps posting even in your busiest weeks, when nobody has time to write.
Buffer, consistent posting study · over 100,000 Buffer users over 26 weeks · January 2025
81%
of consumers say social media leads them to buy on the spot several times a year or more.
So a post can turn into a sale the same day.
How our planner helpsYou post every day, so there is always something new to buy.
Sprout Social Index 2025 · 4,044 consumers in the US, UK, Canada and Australia · survey September 2024